Building an Audience

Hello!

Today I came across two very interesting and related articles, but with totally different viewpoints. The topic? Social media and its use in modern-day career and personal development. To be honest, I bet articles like these go up every single day, but it was rather noteworthy to me today because of the channels through which I came across these articles:

For the pros:
http://99u.com/articles/52687/the-most-defensible-thing-you-can-do-for-your-career-build-an-audience
http://chronicle.com/article/How-to-Build-a-Twitter/235309
The nuggets:

  • Any meaningful online presence is better than none at all
  • Even if something happens at your current employment, you can bring your followers with you
  • Tell people outside of your workplace about the great things you do at work
  • An online presence allows you to better publicize your own work 


And the con side:
http://chronicle.com/article/The-End-of-Solitude/3708
The nuggets:

  • The millennial generation is so connected that the average millennial receives some communication/notification every 10 minutes
  • This blocks ability for introspection 
  • While boredom was the feared quality of the past, loneliness is this generation's 
Now I acknowledge that it isn't a straight up pro/con debate, but I do find myself thinking how these articles take divergent stances, but come to a very similar conclusion: the lack of presence, whether online or in social media communications, can make one vulnerable to isolation and lack of presence in the modern professional circles in "real life". Now while some may embrace that, I can't help but marvel at the fact that the more active and admired professionals in student affairs these days just so happen to be the more active on social media and creating an online presence. 

Coincidence? I think not. 

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